Content marketing has become one of the most vital tools for brand building and gaining visibility over the Internet. With cyberspace cramming up, it has become challenging to grab the attention of the target market. However, this newfound way of marketing has helped businesses woo potential buyers and keep their communication relevant in the clutter. It primarily involves creating content consistently that is considered useful by the customers and is delivered through digital platforms.
With the pandemic moving most of the business operations and promotions online, it has become all the more necessary to pay attention to this marketing strategy. SEO experts in Gold Coast utilise various types of content marketing to achieve business objectives and build a strong customer base. Here is a list of ten types of content marketing that can help marketers generate leads, gain traction, and get conversions.
1. Creating Videos
Sharing and watching videos has surpassed all other types of digital content in the past year. YouTube, Facebook, Instagram, Twitter, and other such social media platforms are filled with video content that gets millions of views from across the world. Customers find it easy to watch a tutorial or product demonstration rather than scrolling through long articles explaining the same.
Also, visuals have a lasting impact and make a mark in the memory of the viewer. It enables better comprehension and gets a higher search engine ranking as Google has started including YouTube videos on the search results page. The pandemic has increased the consumption of online videos and the trend will continue. Videos have the capability of persuading the target audience to make a purchase. It is the best tool for creating awareness.
Generating website traffic is the most crucial aspect of marketing in the current scenario when the target audience is spending most of its time online. Blogging helps in getting customers to the company website. It helps in creating a credible image of the brand and establishing it as an industry leader through the creation of valuable and informative content. It is a vital tool for promotions and announcements about the product and services of the business.
Blogs are needed to boost organic traffic to the website through the use of keywords. Search engines give a higher ranking to sites that have fresh and updated blogs on relevant topics with useful information. It helps in building lasting relationships with customers as they keep coming back for the rich content.
Visuals are helpful in grabbing attention instantly. They are also needed to explain complex data or information in a simple format that is easy to comprehend. Many marketers utilise infographics when they have to present intricate details that can be summarised into pictorial bullet points or a number list, which offers a quick read and is understood in a better manner.
Graphical information stays in the memory for a long period and is similar to preparing diagrams for explaining scientific theories. These are easy to share and capture the attention of the viewers immediately.
4. Testimonials and Reviews
With more and more customers choosing to buy products and services online, the significance of testimonials and customer reviews has multiplied exponentially. Studies suggest that more than 90% customers read online reviews.
Thus, marketers should encourage their loyal clients to write testimonials and product reviews that help in creating useful content for potential buyers. Also, it is the most cost-effective way of producing content that will be readily consumed by the audience.
5. Influencer Marketing
Leveraging influencers for boosting brand awareness is catching up in a big way. It allows businesses to gain popularity instantly by asking social media influencers to become their brand advocates. It helps the brand to become a trusted name in the industry as it gets endorsed by a thought leader who has the capability of swaying the behaviour of the customers.
Thus, content produced by influencers goes a long way in establishing a wider reach and an innovative content strategy that resonates with the buyers. Consequently, the web traffic is enhanced, and so are the SERPs.
6. Case Studies
Case studies are helpful for understanding the journey of the existing customers, which inspires others to take the same path. It can also be utilised to showcase the industry expertise and success of products and projects helmed by the brand in the past.
Case studies allow customers to get an insight into the business and its working mechanism. It helps them to look into a real-life example, which makes it more authentic. Customers understand the value that can be added to their lives through association with the brand.
7. Social Media Posts
Social media presence for businesses has become a quintessential part of marketing efforts. The economical way of promoting the brand and engaging with customers is a sure-fire formula for higher visibility. Platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn have helped small businesses to find new leads and convert them quickly.
Creating posts about the product, industry, current topics, and any other useful information related to the industry can help in influencing the buying decision of the target audience. Social media marketing helps in creating highly targeted messages that are both informational and entertaining. With 80% of the population using social media in Australia, utilising these platforms for promotions is a wise decision.
8. Guides and Tutorials
Companies selling products that need to provide details of using the items properly or demonstrating its features can take advantage of the how-to-use guides. Many IT companies utilise this type of content marketing to cater to the needs of their audience.
There are a variety of training materials, tutorial videos, PPTs, articles, etc., that help marketers to improve the knowledge base of the customers and educate them about a topic or product.
It may sound surprising but using memes is the perfect way to go viral and create a buzz. They get shared at lightning speed and can get you visibility much faster than a social media post or infographic. They are funny and engaging, which makes them shareworthy because your target audience can relate to the content.
It could be something trivial or something more complex, but it must be able to become a part of popular culture. Thus, you must ask your copywriters to use this type of content marketing once in a while to stay relevant in the eyes of the buyers.
10. Interviews With Experts
Positioning your brand as an expert in the industry is an excellent way of building your reputation. Thus, you can bring veterans and industry experts into the picture through your network. Utilise their knowledge base to create informative content for your customers.
You can host an online interview and go live on Instagram or Facebook or upload a pre-recorded video on YouTube. The valuable information extracted through the wisdom of experienced people in the same domain or a related field can enlighten your audience and establish your position as an industry leader.
Valuable content is a prerequisite for making your presence felt online and pleasing the major search engines. Consequently, SEO experts in Gold Coast suggest taking advantage of various types of content marketing methods that are mentioned above to get a higher ranking.