Search Engine Optimisation (SEO) is an integral part of digital marketing as it generates the desired traction. It has become crucial and indispensable for businesses as consumers are spending more and more time online. Also, most of the conversions begin from a search query. Thus, ranking high on the search engine results page has become a fundamental need for commercial entities trying to create brand awareness. They hire SEO experts in Gold Coast to bring traffic to their websites in this increasingly digital world.
A refined and well-researched SEO strategy helps businesses offer an immersive experience to users and drive engagement that aids in boosting loyalty. It helps them establish a credible presence online and understand the buyers’ behaviour. However, it can be challenging to keep up with the algorithm updates and stay on top of the results page. Thus, here is a list of seven ingredients that make up a traffic-generating SEO strategy.
Content is the heart of SEO strategy. Google puts maximum emphasis on the quality of the content and its relevance to the users. Business owners need to optimise the content by including primary and secondary keywords in appropriate quantity. The focus should be on long-tail keywords that must flow into the content smoothly and should not appear forced. Also, they should be used judiciously in the heading, sub-heading and a few more times in the body of the text. Pay attention to the meta title and description tags and include keywords to attract users.
The information provided on the landing page must be readable and interesting that makes the user read through the text without bouncing. Another significant thing to remember is that you need to link internal pages through link building. It helps in taking the user to other pages and improving rankings.
To reduce the bounce rate, you need to bring down the loading time. Website loading speed is one of the ranking factors so make sure that the high-resolution images used on the pages are compressed and the file size of the web page is reduced. You can also choose a better hosting service to ensure fast loading.
Besides the loading time, it is imperative to create a user-friendly interface and intuitive navigation. Do not make it boring with streams of text. Include images, infographics, and videos to convey the message and make the content more engaging. Using call-to-action buttons is helpful in getting conversions. Also, make sure the website is mobile responsive as most of the consumers use smartphones to search for products.
Using web analytics should be a part of the marketer’s daily routine because it provides insightful information about the behaviour of the users on the site. It gives details about the age of consumers, location of the users, source of traffic, number of conversions and much more. It helps them to identify the most consumed content on the site and understand what is working among the users.
An insight into the demographics and psychographics helps the marketer to create content that resonates with the target audience. It aids in developing strategies that promote visibility, get referrals, backlinks and identify ads that are leading to conversions. Thus, it helps in measuring the performance of SEO tactics and paid promotions to make amendments and avoid wastage.
Outbound links work wonders in enhancing the credibility of the site. Thus, you can add facts and statements in the text and link them to authoritative sites. These citations should be recent and relevant to the context of your web page. Outbound links that take the users to old content are not helpful in increasing the rankings. Also, getting backlinks is one of the main ways of getting ranked higher in SERPs. Thus, marketers should earn them through networking and partnerships rather than paying for sponsored links.
In addition, you must identify broken links and fix them to maintain your credibility. If it is an e-commerce website, including testimonials from customers can help in improving the brand image and ranking. Another thing to remember is to include Google Maps for your location on the contact us page. It can help in getting ranked in location-based searches on Google.
A featured snippet is the highlighted box that appears on the top of the results page and answers the query in a few sentences. These are placed above the organic search results by Google. Thus, they are read by the users first and take them to the website. Getting featured in the snippet brings more traffic to the website as the click-through rate for featured snippets is much higher.
To appear in the snippet, identify the search terms used by your customers and target those keywords in your header tag, H2 tag and text. Write succinct and precise sentences that answer these search questions accurately. You can also use ordered or unordered lists and tables that can get featured.
Marketers tend to forget about the old content on their websites. However, it is essential to optimise the existing content. Identify pages with a high bounce rate and include targeted keywords naturally in the text. Work on the Title, meta description, headings, and internal links to improve traffic to these pages. Insert content that answers the common search queries related to the business and boost the readability of the text. Add recent facts and figures and use bullet points and subheadings wherever needed.
Also, the URLs of your landing pages should be comprehensible. Confusing phrases can make the search engines puzzled about the context of the page. Thus, they should not carry any special characters or numbers and just words separated by hyphens. The words used in the URL must inform about the content on the page because the crawlers can identify the subject through the URL. Also, they should be easy for the users to remember.
Blogging is one of the best ways to improve traffic to the site as the link to the blog can be shared on social media sites. With more blogs uploaded on the website, the crawlers get more content to index, and this helps in taking the ranking up as they identify the website quickly and give preference to fresh content. The link to a blog can be shared through email marketing and the content can be repurposed to start conversations on social media and discussion forums.
With call-to-action buttons embedded in the blog posts, the marketers can generate new leads. Blogs also help in creating unique, educational, latest, and relevant content that helps in boosting authority and establishing the brand as a thought leader.
The tips mentioned above can help marketers improve their web traffic. Thus adopt the best practices of SEO in Gold Coast and stay ahead of your competitors in the new year.