7 Powerful Types of Video Content Every Business Needs

7 Powerful Types of Video Content Every Business Needs

Posted By Nitish Khanna | December 5, 2022 | No Comments | Digital Marketing
Woman working in her laptop

A video is worth a thousand pictures! The amalgamation of enticing sound, sight and text create an immersive experience that words or images cannot match. It is the most influential tool for attracting an audience and presenting the brand’s message. Videos help improve conversions, generate leads and provide a rewarding return on investment. It makes users spend more time on your website because of a longer playtime, which helps improve rankings.

Marketers also consider videos effective because they help explain the product and the brand’s message clearly. It leaves a bigger impact on the audience and gets shared by them, which aids in increasing visibility and credibility. In addition, consumers prefer videos as they do not have to read through a long write-up and are optimised for mobile phones. So, here are seven powerful types of video content every business needs.

1. Product Videos

A woman is using her mobile phone sitting on a table.

These videos are beneficial in creating explanatory content that describes the features and value of the product. The target audience will not be able to recognise these attributes and their significance unless they understand them. Marketers widely use product videos to create awareness about the offerings or inform the users about an upgrade in the existing product.

These are effectively used on e-commerce websites along with product descriptions because consumers prefer a video over a long text. They help in generating leads and persuade potential customers to purchase.

2. Educational Videos

How-to videos are the most viewed content online because it makes learning easy and fast. People are looking for all types of information over the internet. It ranges from how to clean tough stains to how to become famous. Thus, creating educational videos helps in attracting their attention.

Business owners can use these videos to provide supporting information about their industry and business stream. The best way to utilise them is to create videos on the most frequently asked questions. SEO experts in Gold Coast use them to educate the audience and gain better visibility.

3. Live Streaming

Online live streaming has become highly popular in the past few years. It allows marketers to engage with their target audience directly in real time. It aids in boosting sales and increasing brand awareness. It is a cost-effective marketing tool utilised by small businesses to interact with their audience.

All prominent social media channels offer a live-streaming feature that businesses can leverage. They should choose the platform the target audience uses to connect with them to increase the brand recall value. It can be done regularly to interact with the participants, answer their questions and build a relationship.

4. Testimonial Videos

Buyers need the reassurance of making the right decision that comes from customer reviews. These are looked at when they are purchasing online or browsing the company website to hear what others say about the brand and its products. Customers prefer user-generated content because they find real people more believable and trustworthy than brand promotions.

Thus, SEO experts in Gold Coast generally ask loyal customers of the company to shoot and upload testimonial videos on social media platforms. It is better to give them a few questions they can answer while making the video to cover all aspects of a product review. These videos can be uploaded on the company website as well.

5. Company Culture Videos

These can be professional corporate videos showcasing the image of the brand and light-hearted behind-the-scenes footage. The latter helps make the company appear as a relatable place of work with a positive work culture and happy employees. Customers are interested in knowing how the business operates and treats its people. Showcasing diversity and inclusion in your office as a part of the marketing message can benefit the image of the brand.

Thus, business owners can record the annual day celebrations, rewards and appreciation for employees and simple daily operations that include a fun banter from the staff. Sometimes bloopers and slice-of-life videos get the maximum traction and become viral quickly.

6. Social Media Videos

These videos are specially created for social media channels like Facebook, Twitter, LinkedIn, YouTube, Instagram, etc. It helps bring traffic to the company website, generates leads, and promotes awareness. They must be short and tell a compelling story to make consumers take notice of the video and watch it until the end.

Typically, the length of the video should be at most 2 minutes. The teaser videos for ad campaigns, blogs or webinars can be even shorter. If you are creating a video for Instagram Stories, the length should be just 15 seconds. For longer videos, you must choose YouTube because users are prepared to watch long content.

7. Presentation Videos

A businessman is discussing something on a big screen with his team mates.

Ted talks have become quite popular because of their format. They are presentation videos that are recorded while the narrator speaks to a live audience. The video style can be used to make promotional, internal training, or sales presentations. These videos can be shared with employees, stakeholders and loyal customers through emails or social media.

The sales pitches can be shared with clients, and video emails can be used to create a unique message for the existing customer base. The higher management makes the presentation with the help of audio-visual tools, and editing can make it even more graphic and interesting.


Videos are more engaging and persuasive when it comes to marketing. These are not hard-selling advertisements but subtle ways of promotion that build brands and relationships. Small businesses can use them to grab the attention of their audience affordably.