Artificial Intelligence (AI) has rapidly made its way into our lives. We are not even aware that we have become increasingly dependent on technology for several daily chores. Whether using face recognition on our Smartphones or playing a video game with friends, we use AI in various forms. So, how can marketing stay behind? The immense potential of AI in improving efficiency has made its adoption inevitable in the marketing domain.
Digital promotions are becoming more mainstream, and machine learning is helping to automate laborious tasks for marketers. The global AI market is expected to jump to $267 billion by 2027. It is evident with the growing use of AI-powered tools in marketing in the past few years. The New Year will further enhance the utilisation of this futuristic technology. So here is everything you need to know about how it will change marketing in 2023.
1. Immersive Shopping Experience
Virtual product simulation will be the biggest attention-grabbing marketing technique businesses will leverage next year. Many brands have started using the technology by placing AI-enabled fitting rooms in retail stores. These allow buyers to virtually try a dress without entering the fitting room. Similarly, a popular furniture brand created an app that lets buyers visualise how the piece will look in their house. Thus, using AI will boost buying experiences and make shopping more immersive.
2. Predictive Analysis
SEO experts in Gold Coast recommend advertising on Google and Facebook because of the ease of targeting buyers and reaching a wider audience. Another advantage of using these platforms is they help measure the campaigns’ performance, which helps in predictive analysis. The online channels allow marketers to choose their audience by dividing them into segments based on age, gender, likes and dislikes, financial status, etc. AI helps with predictive analysis that determines which group is more likely to purchase. The trend makes the marketer understand the buying behaviour and predict their future actions.
3. Automate Content Creation
Original and relevant content is the most powerful thing on the Internet. However, creating unique content is a time-consuming and challenging process. Thus, digital marketers in 2023 will rely on content intelligence to get feedback on the content created to refine and improve it. Businesses will be able to use AI-generated feedback to create content that will satisfy the needs of the customers. They can use content intelligence for social media posts, informative blogs, and website content.
4. Conversational AI
With voice search becoming highly popular among customers, the use of conversational AI will increase. It has already helped in personalising answers to queries posed by users and can handle long and challenging exchanges. Many SEO experts in Gold Coast predict that voice search will be the future of search engine optimisation because of the growing reliance on Amazon Alexa and iPhone’s Siri. AI can assist in offering perfect solutions to every question and even answer in the same accent and language as required.
5. Persuasive Advertisements
Another interesting way in which AI will change marketing is the creation of advertisements. Machine learning enables marketers to understand the pulse of the audience and the keywords that would attract their attention. It helps in reducing the effort made to create engaging digital advertisements. AI can provide the input to write an intriguing headline and ad copy that instantly pulls the target buyers’ attention.
It is also helpful in choosing the right channels for promotion based on the accumulated data about the media consumption habits of the customer base. Also, the effectiveness of the campaign can be measured to understand its feasibility.
6. Improved Email Marketing
Customised emails created with subject lines that compel the readers to open and click through the link are another advantage of AI. Technology helps to create emails that stand out among the spam received from different brands. The email reaches them when they are looking for suggestions related to their shopping list and helps in conversions.
Businesses can use the same technique to personalise newsletters for users. AI brings forth the search intent of the buyers, and this helps in targeting them at the most opportune moment.
7. Accurate Product Suggestions
AI is effective in identifying the needs and desires of the customers and helps marketers leverage this information. It is common for users to get suggestions to buy products that they have viewed or have left in the shopping cart. These suggestions come in the form of emails and pop-up ads to remind buyers about the products they shortlisted or liked. Besides personalising the process, it helps in generating a positive response. It plays a vital role in increasing sales through e-commerce platforms.
8. Enhanced Customer Relations
Customer relationship management systems are required to retain loyal customers and give them a special service experience. It needs collection, processing, and analysis of scores of data. AI can make this task a breeze for customer service executives by gathering and storing all the required data.
It reduces the dependency on humans and the risk of errors. Most of the CRM tasks become automated, and this frees up the time of the employees. AI interprets that customer data to provide insightful information about consumer behaviour and ways of improving customer service.
AI tools have the ability to establish brands and increase visibility and sales through automation, niche content creation and customer satisfaction. Thus, they will be instrumental in changing the future of marketing in 2023.