There are quite a number of companies and people who claim they can do Google AdWords Campaigns, while some of these companies are legitimate and know what they are doing, quite a number are amateurs trying to make a dollar and not actually understanding what they are doing.
We have seen many mistakes from Google AdWords campaigns and including simple mistakes like:
Both resulting in 0% to low conversion rates.
Through to campaigns which are not set up correctly with the right keywords or keyword formats, leading to the following:
These are just some of the errors which have occurred, so it is always a great idea to have a benchmark to see if your Google AdWords campaigns are actually working or if you are throwing your money away on people who don’t actually know what they are doing.
To the right are the key areas to look at and are based off over $200 million worth of campaigns in the US, i.e. figures are in USD.
Things to look for include the following 4 parameters of your Google AdWords campaign.
This is an indication that people are or aren’t clicking on the advert and there may be a couple of things wrong with the campaign including the following:
If you are getting people to click through, are they meeting or exceeding the figures to the left. If not then you need to look at the above as well and see how you can improve this.
You may be able to gain click through, but you may be paying too much for your traffic. The figures to the left give a basic overview of what prices you should be paying.
Some things which may be wrong include the following:
If you have traffic coming through to your landing page, but you are getting no leads, sales or phone calls, then you need to firstly look at the following:
This is very similar to the Average Conversion Rate, but if you are meeting the Click Through Rate (CTR) and your Average Conversion Rate is on par or better, you need to check on the following:
All of these points are about making sure that you have a successful campaign. If you are outsourcing your Google AdWords campaign, then this gives you a basic idea of how to read the report. This also makes sure that the company or person running your campaign actually knows what they are doing and they have a bench mark for which to follow.
At Netvision, we have taken Google AdWords campaigns of other expert companies and managed to reduce Cost per Click spend by between 50-60% and have achieved conversion rates of the landing pages by 20% or more for different industries by following the above points and continually improving the campaign to gain better results.
Don’t get caught by an amateur, expect the best.