Content is the king in the relentless world of digital marketing, which has become a pre-requisite for businesses in the seemingly internet-stimulated marketplace. The more original and unique is the content, the higher is its probability of ranking up in the SERP lists. Besides ranking, the other primary concern of a marketer is the reach of the content and the traffic generated by it.
Your company might be creating high-quality and exceptional content written by authoritative writers on vital subjects. However, if a substantial audience is not viewing it, it becomes worthless. The whole purpose of writing expert content is getting it read by as many people as possible.
Thus, syndication has become a vital part of the content marketing strategy. Content syndication quintessentially means posting and promoting original content on third-party websites, which have a sizeable audience and amplified domain permissions. The content published on these quality syndication networks will bring traffic back to your website and increase the credibility of the business by spawning higher visibility.
Every seasoned digital marketing agency employs the syndication methodology to ensure that the content reaches the widest target base. The only thing to be kept in mind is that the syndication site must enjoy higher authority online so that the reputation of the website being promoted is boosted further. Syndication plays a vital role in search engine optimisation (SEO) as it helps to create backlinks and improves the domain authority.
With more and more people reposting your content and discussing it, your website gains subject matter expertise in the eyes of the audience. It is not a black hat SEO practice which duplicates or copies content and attracts penalties as it provides the source link. It is a genuine SEO technique which allows marketers to cultivate their online presence and stay relevant while intensifying the user experiences.
With a surge in content sharing on social media networks, syndication has emerged as an essential tool for increasing the number of touch points to reach a wider audience. Social syndication allows marketers to access social analytics which helps them to create cognisable content that resonates with the readers and enhances the number of social media followers. Here is a list of the best tools and tracking techniques created by our SEO professionals at Netvision that will help you save a lot of time on social syndication.
People are scouring for informative articles and blogs online all the time on a variety of topics. Thus publishing informative blogs on one of the most sought-after blogging platforms is the best syndication tactic.
The highly regarded WordPress is an essential syndication tool which provides an RSS feed and can be tracked easily using Google Analytics. The tracking methodology is free of cost and does not require leaving the blogging site to study the popularity of the posts. You can check the trending posts on the interface or use a plugin to integrate Analytics with WordPress.
2. RSS Feeds
Subscribing to your newsletter is no more a viable option to get your message to the consumers or attract more visitors to your site. The flavour of the season is Feedburner, a Google-owned tool, which keeps track of the number of people subscribing to your blog. So people can read your latest posts in their email or a web application such as the Google Reader.
The job of Feedburner is to take the RSS feed of your blog and give it a new address and further track the people who are subscribing to this new address. Consequently, more people get to read your blog and reach your website.
Once you get quality website traffic, you must know the ways of converting it into leads for increased sales and business. Feedburner gives you insight into the clickthrough rates for the posts and the number of subscribers. Additionally, this tool includes the Google Analytics campaign tracking tags as well.
Being the number one social media platform, Facebook is a relevant tool for social syndication. The original blog content can be shared on the network through regular posts on your feed. Another method involves posting your blog in Facebook Groups which share common interests.
It is an excellent way to reach the audience who have not liked your page yet. The third method is to use Facebook Notes to upload your blogs as they accommodate lengthy articles. Though they are not favourably promoted in the news feed, they are open for all to see.
Also, they have higher chances of getting indexed. Another vital way of broadcasting your content is using the Facebook Instant Articles which get widespread exposure as they are visible to everybody because these articles can be pulled from RSS or third-party networks. Plus, you have the option of personalising the articles and making them interactive with the use of embedded media. Facebook provides all tracking data to the page owners about the impressions and the engagement that takes place with the users.
Twitter has started syndicating promoted tweets with the ads on Twitter now being viewed within the content of third-party networks. Besides, you can use tools like dlvr.it to put your social media posts on autopilot so that your content is automatically shared across social channels.
It saves a lot of time and increases the reach. Bit.ly account details help in tracking the sharing of the posts on Twitter. You can also align your Twitter and LinkedIn accounts by linking them. It helps to push the same message from all your social channels without wasting time and effort.
5. Social Bookmarking
The internet is filled with communities of like-minded bloggers and writers who like to curate informative and engaging content. Websites such as Stumbleupon, Digg and Reddit do something similar by publishing all type of content as they are content aggregators.
The marketer needs to join the communities on these sites and become an avid participant and start discussions while posting content on the site from various sources. Only posting your content will be considered as spamming. Thus the marketer needs to gain a respected position on these sites to benefit from its syndication feature.
Syndication is a powerful tool in making your content reach everywhere without violating the guidelines of Google for posting duplicate content online. It allows you to send out a message to a maximum number of people and gain the online reputation you have been trying to get. Thus new age digital marketing agencies rely on this technique to increase visibility and bring more visitors to your site.