Category: Digital Marketing

7 Overlooked SEO Mistakes E-Commerce Websites Make

Posted By Manish Khanna | February 20, 2019 | No Comments | Digital Marketing, SEO

Online shopping has been gaining momentum ever since Smart phones captured the imagination of the population across the globe. Although desktop is used to carry out digital transactions, the ease and swiftness offered by mobile devices are far superior. The convenience extended to shoppers has given a boost to the e-commerce industry, which is flourishing […]

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Importance of Reputation Management for E-Commerce Businesses

Posted By Manish Khanna | December 31, 2018 | No Comments | Digital Marketing, Home, SEO

The internet is the information superhighway which has made the world a global village. People are connected across geographical boundaries and are talking about anything and everything. The unhampered flow of information has got people talking and presenting their views online. From comparing brands to reviewing new products and providing feedback, a whole lot of […]

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Importance of SEO for Small Business Owners

Posted By Nitish Khanna | December 21, 2018 | No Comments | Digital Marketing, SEO

Search Engine Optimisation or SEO is a quintessential marketing expense which ensures the visibility of the brand and its ability to get found on search engines. Merely the presence of the company on a digital platform cannot drive traffic and sales. It needs a little push given by SEO to get launched into the cluttered […]

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SEO Vs SEM – What’s Best for Your Gold Coast Business

Posted By Nitish Khanna | November 30, 2018 | No Comments | Digital Marketing, SEO

Ever since the advent of search engine optimisation (SEO) and search engine marketing (SEM), there has been an ongoing tug of war related to the use of the two tools. With generating traffic and qualified leads becoming the heart and soul of a digital strategy, the battle between SEO and SEM has been raging for […]

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Facebook PPC vs. Google PPC What’s Best For Your Business

Posted By Manish Khanna | November 20, 2018 | No Comments | Digital Marketing, SEO

Generating traffic which leads to conversions is the quintessential aspiration of every business vying for a share of the pie. However, when it comes to small and medium-sized enterprises, splurging on online campaigns becomes an expensive affair. With limited marketing budgets, these companies cannot go on a full-scale advertising rampage with a presence on every […]

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The Future of Artificial Intelligence in Digital Marketing

Posted By Manish Khanna | October 29, 2018 | No Comments | Digital Marketing, SEO

The concept of Artificial Intelligence is not entirely new; it has already been utilised in the past few years by Siri’s voice recognition system, Facebook’s face recognition feature, Netflix’s video recommendation lists and many other such processes. Though the term machine learning (ML) is sometimes used interchangeably with Artificial Intelligence (AI), the two are dissimilar […]

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8 Questions That Will Help You Create Your Content Marketing Strategy

Posted By Nitish Khanna | October 16, 2018 | No Comments | Conversion Rate Optimisation, Digital Marketing, SEO

Content marketing strategy is a broad term which does not merely restrict its realm to creating, distributing and sharing content which allows a business to attract website traffic, improve brand awareness, generate leads and drive conversions. It goes beyond this typical description and indulges in evaluating the ways in which content marketing can be utilised […]

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How To Structure An Effective Multichannel Marketing Plan?

Posted By Nitish Khanna | September 6, 2018 | No Comments | Digital Marketing, SEO

Today’s lively and fast-paced internet-obsessed world has changed the way we spend our leisure time, shop for products, and interact with our friends and acquaintances. The social mechanism has undergone a paradigm shift with the advent of the Smartphone which offers unparalleled access to a wealth of information. From the way goods and services are […]

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Best Tools and techniques to Save Your Time on Social Syndication

Posted By Manish Khanna | August 29, 2018 | No Comments | Digital Marketing, SEO

Content is the king in the relentless world of digital marketing, which has become a pre-requisite for businesses in the seemingly internet-stimulated marketplace. The more original and unique is the content, the higher is its probability of ranking up in the SERP lists. Besides ranking, the other primary concern of a marketer is the reach […]

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What is the Future of Search Engine Optimisation?

Posted By Nitish Khanna | August 10, 2018 | No Comments | Digital Marketing, SEO

Search engine optimisation or SEO has been ruling the roost for a decade now, even though social media and mobile apps have been trying to overthrow its supremacy. It has been constantly evolving and penetrating into deeper realms of marketing to become an advanced methodology that ranks a website higher up on the search engine […]

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