Influencer marketing is one of the most popular ways of promoting brands and products in the existing market conditions. Interestingly, social media influencers have gained the status of celebrities and have millions of followers who trust them. These self-made personalities have risen to stardom with their quality of content and entertainment value offered to the target audience. They are prevalent in every industry, from tech influencers to financial advisors, movie critics and fashion enthusiasts.
Businesses in Gold Coast have realised the importance of roping these people for brand endorsements to increase their visibility and customer base. Influencer marketing has been proven to generate a high ROI, and the mass consumption of their content makes them worthy of investment. So, here is how businesses can build an influencer marketing strategy to increase brand awareness and conversions. Planning the campaign can work wonders in creating a solid brand identity and enhancing customer acquisition.
Influencer marketing is a paid promotion that involves paying a social media celebrity for brand advocacy to expand reach, increase website traffic and generate conversions. These individuals have a massive fan following and are considered experts in their niche, making them a popular digital marketing choice. They can be bloggers, podcasters, YouTubers, Instagrammers, etc., and are considered subject matter experts or thought leaders in their industries.
According to research, most consumers trust their reviews and testimonials. Thus, if they endorse a product, it is bound to get the attention of their large number of followers. Influencers who have more than one million followers are known as mega influencers, and those with 100,000 to 1 million are known as macro influencers. They charge a good amount for paid promotions. However, small businesses that depend on SEO Gold Coast can also partner with micro influencers with 10,000 to 100,000 followers and generate a buzz. These individuals may ask for cash payments or free products in exchange for the promotion.
Influencer marketing strategy involves using digital creators to increase credibility, online visibility and sales by following the steps below.
The first step of the strategy should be setting SMART goals (specific, measurable, attainable, realistic and timely) similar to your SEO in Gold Coast plan. For example, the goal can be that the influencer marketing campaign should increase the website traffic by 30% in the next month. It will help in setting the KPIs for performance measurement.
The budget of the campaign will depend on the number of followers of the influencer and the sponsored posts they will be uploading on their social media channels. Speak to your accountant and gauge the needs of the business to set the final amount for the task.
Target audience segmentation for influencer marketing is a must. Gold Coast SEO experts have the target audience data and can use social media analytics to identify the platforms used by them. It is also helpful in determining the type of content consumed by them.
Businesses can thus create a buyer persona for the campaign and identify the message and content they will create for the promotion. It can be a discount code offered by the influencer, a product demonstration or a guest post. Thus, this step will help to establish the platform and the messaging that will be used for marketing.
Finding suitable social media influencers is the most crucial aspect of the strategy. Business owners cannot pick any celebrity who is popular on a preferred social media platform. They need to run a background check of all the influencers trending in their industry. They must shortlist the ones who have been posting content relevant to the business and the target audience.
They must have a sizeable following of target buyers, and their personality must match the brand’s voice and tone. The next step is to contact them by sending direct messages on social media, emailing or speaking to them. Understand their payment requirements and the type of marketing they are willing to do for the brand. Finalise the details and sign the contract after negotiations.
The influencer-generated content must be marketed with the help of SEO experts in Gold Coast to reach a wider audience. The next step is to check data analytics and determine if the campaign accomplishes the established goals. If the results are unsatisfactory, the influencer or the content type must change.
Alternatively, if the campaign worked, you will have to create similar messages in the future with the help of the influencer to meet new goals. For example, if the initial content was about product demonstration, the subsequent campaigns can be about providing promo codes to customers or starting a contest.
Influencer marketing is easy, but business owners must choose the right celebrity and social media channel for promotions. Also, they must educate the influencer about the brand, its vision, mission and goals to help them create an authentic campaign that resonates with the target audience.