Humanising Your Brand on Social Media: Tips for Authentic Connection

Social media has become a significant playground for brands that allow high-impact marketing with minimum investment. It helps gain customers’ attention and send targeted messages based on the customer journey and their position in the sales funnel. It helps connect with the target audience by grabbing their attention through customised messages. Thus, every brand is trying to carve a niche on the platform, which has become highly cluttered.

Businesses mechanically upload countless posts to maintain visibility without building a relationship with the audience. However, superficial content written to create a presence on social media does not yield the desired results. It is vital to build rapport with the target buyers and develop relationships to create a loyal customer base. Here is how businesses can forge authentic connections by humanising their brands on social media. These tips can increase engagement levels, traffic, leads, conversions and revenue.

1. Understand the Culture of the Audience

Before you start social media management, you must understand their demographics and psychographics. It will help you identify their background, social status, culture, ethics, values and beliefs. It is vital to use language that your audience can easily understand.

Do not use offensive terms or discriminatory content that can backfire and tarnish the brand image. Also, do not include industry jargon in your posts, and keep the content short and simple for quick consumption.

2. Use A Friendly Brand Voice and Tone

When uploading content on social media, brands must use a tone and voice that is consistent with their brand image and resonates with the audience. They can become thought leaders even while using simple language that is approachable and fun.

Most SEO professionals in the Gold Coast emphasise using a responsive tone to express opinions and share insights with the audience. It helps to gain the audience’s credibility and increase engagement.

3. Showcase A Positive Work Culture

Businesses that present their inside photos and information to the public are considered more trustworthy by the audience. It helps to connect with the target buyers since they feel they know the entity and its values. Thus, the marketing tactics must include representation of the company culture and achievements of employees.

Many brands showcase on-site images and videos, celebrations at work, and other milestones to give the audience a glimpse of the workplace. This increases the brand’s authenticity. Ask your employees to post about their workplace and culture on social media to increase brand authenticity.

4. Maintain Transparency and Honesty

To become a credible brand online, the brand must inform the customers about its history, management, core competencies, mission and vision. They must provide all the information on the website and keep uploading small nuggets of information on social media.

Experienced SEO experts in Gold Coast recommend maintaining honesty in all endeavours to earn the trust of the audience and showcase your willingness to serve customers ethically. When the audience learns about the company, its people, and its work, they can relate to it better.

5. Respond to Comments and Queries

The brand should actively engage with the audience to bring out their human side. They must respond to questions posted on social media pages and check the reason for annoyance among disgruntled customers who post negative reviews and comments. It is important to calm them by solving their problems and listening to their concerns.

It helps to socialise with customers and makes them realise that the brand cares about their problems and tries to resolve them. Brands must start conversations online and provide data that can add value to the discussion and increase engagement.

6. Connect With Buyers Through Emotions

Humanising a brand requires emotional connections with customers. It can be achieved by maintaining a standardised brand voice and evoking emotions through communication that tugs at the heartstrings of the customers. Brands must use brand storytelling, share customer success stories, and post behind-the-scenes videos to bring out the human side of the brand.

The ads and posts must be created around everyday happenings and pain points of the customers to make them relatable. In addition, the brand must use humour, topical news and human interest stories.

7. Do Not Use Overly Sales-Oriented Content

All social media posts should not be related to selling products. They should also contain valuable information for the audience, as they need to know more about the industry and the field. Brands can regularly upload blogs and create educational content that fills the information gap. The focus should be on building a customer-centric approach, like using reports generated from SEO in Gold Coast to increase customer satisfaction.

The audience should perceive the brand as a problem solver and supportive business that cares for its customers and not just about profits. Social media can also raise awareness about social issues and impact the brand’s position in the market.

8. Apologise For Mistakes and Show Gratitude

One of the best ways to display genuineness as a brand is to admit your mistakes and apologise. Accepting your mistakes is human and should not be avoided. Learn from these situations and never let them impede your path again.

It is also essential to thank your loyal customers for brand advocacy and positive reviews. Agencies offering SEO in Gold Coast ensure the brand has sufficient social proof to gain acceptance from the audience and build credibility. User-generated content can help build the brand’s reputation and must be encouraged to gain brand authority.

Wrapping Up

Bonding with customers on social media is necessary to exhibit the brand’s human side. It allows the audience to reach out to the business without apprehensions and view it as an authentic company with values and a positive culture.