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Artificial Intelligence (AI) has become an integral part of individual lives and business operations because of the convenience extended by the technology. Its ability to mimic human intelligence is offering stunning results through generative AI. Several tools are now easily accessible for free for content creation, coding and visualisation. The use of AI in marketing is helping businesses understand customer…
Digital marketing has become indispensable to business promotions because of its affordability and global reach. Every big and small entity is using digital touchpoints for branding and engagement. It provides the benefit of being highly personalised and an amazing probability of influencing the buyer to purchase. Digital marketing evolves with each passing quarter and keeps customers curious and involved. The…
Social media has revolutionised the way businesses market themselves. Various small brands have grown from introduction to growth stage using these engaging channels. With more than 78% of Australians using social media, it has become a significant marketing platform. Almost every business uses it to increase brand awareness, build connections with target buyers, and establish credibility. It is also used…
Websites mark the virtual presence of a business on the Internet. Since everyone uses the Internet to find information about businesses and look for products and services, it is vital to maintain visibility on this popular medium. The website design is the first thing users notice. It must be interesting and attractive enough to grab the attention and make the…
Online advertising is the most potent tool for attracting and acquiring targeted customers and boosting revenue. It offers the benefit of customisation that increases click-through rates and conversions. Because of their high popularity, both search engine and social media ads are highly influential in generating a response from the target audience. Google is the most visited website in Australia, with…
Customers are whimsical and can change their decisions several times before purchasing. They want the best products at the most cost-effective prices, which brings uncertainty into the picture. In addition, the presence of myriad sellers and their tempting offers keep luring and confusing them. Since the internet allows buyers to scour various platforms, they keep switching between apps, websites, and…
The internet and smartphones have created an intricately connected world where everything is just a tap away. Every individual is becoming increasingly digitally dependent, whether it is shopping, banking, travelling or working. They look at their computer, TV and mobile phone screens throughout the day and use the internet for information, education, entertainment and other activities. Businesses understand this shift…
Facebook began as a social networking site that aimed to connect people across geographic boundaries in 2004. However, its popularity grew unexpectedly and continues to dominate the industry. It is the third most visited site in Australia after Google and YouTube. The prominence of this social media site makes it an ideal platform for digital marketing, especially advertising to reach…
Advertising is the oldest and most promising marketing tool for attracting customers. It has evolved with changing times and has become integral to digital marketing. Businesses understand that customers use search engines to look for business information, compare products and read customer reviews. If they can showcase an ad to them when they are looking for a product, it can…
Digital marketing is the new age magic wand that connects businesses with their target audience directly and affordably. Using this format for promotions has become obligatory because potential customers spend most of their time on digital platforms. Everything is being done online, whether they want to buy products, read news articles, search for information, watch movies, play games, or pay…