The Facebook Pixel: What It Is and How to Use It
Digital marketing is evolving every day and enabling marketers to find new customers through tech-driven solutions. Since Facebook is the undisputed king in the social networks arena, it has grabbed the attention of all business owners looking for a share of the target market. Consequently, Facebook Ads have become an essential part of social media […]
What Are The 4 P’s of Digital Marketing?
Businesses have far greater challenges to consider than they had to face a few decades ago. The digital revolution has brought them closer to their target audience, but the mushrooming of competitors is making it hard for them to survive the clutter. Thus, besides the traditional marketing strategies, now they have to pay attention to […]
10 Types of Content Marketing You Should Know About
Content marketing has become one of the most vital tools for brand building and gaining visibility over the Internet. With cyberspace cramming up, it has become challenging to grab the attention of the target market. However, this newfound way of marketing has helped businesses woo potential buyers and keep their communication relevant in the clutter. […]
Common Web Design Mistakes That Hurt SEO
The digital revolution has taken the business world by storm. Online visibility has become the lifeline of marketing in the current times when smartphones have become omnipresent. With more and more companies taking the route of the internet to reach out to their target audience, an immersive web presence has been gaining prominence. Naturally, SEO […]
How SEO is Changing in 2021
Like every technology-related sector, SEO is also making advances with each passing year. With most businesses taking the digital route in 2020 due to the pandemic, ranking higher search engine results page has become a priority. Google’s June 2021 core update has just been rolled out, and another core update is expected in July, which […]
Small Business Owners Guide to the Google Universe
Processing 3.5 billion search queries every day, Google is the go-to place of every netizen. From finding people, places, and products to gathering information and shopping, the search engine giant grants every wish of the users. Most small businesses utilise its free tools for their everyday functioning, such as Gmail, Google Docs, Hangout, Google Calendar, […]
10 Tips for Building a Social Media Marketing Strategy that Actually Works
With around 80% of the Australian population having social media accounts, the platform cannot be ignored by marketers. The ubiquitous presence of smartphones and the growing number of hours spent on social media have contributed to the rise of these channels of communication. Facebook, Instagram, Twitter, YouTube, Snapchat, Pinterest, and LinkedIn – all have penetrated […]
The Complete Guide To Restaurant Marketing (Ideas, Strategies And Plans)
Starting a restaurant is the dream job of a lot of food entrepreneurs who want to become the next ‘Jamie Oliver’, or ‘Manu Feildel’. However, serving succulent cuisine in a relaxing ambience with ultimate customer service is not going to get customers to your doorstep. You need to attract them by stepping into the domain […]
Wildcard Redirect: What It Is, Why Use It
You must have heard about wildcard redirect, but never bothered to dig deeper! Although it seems like a complicated term, it is much simpler to understand. Popularly known as wildcard sub-domain or catch-all sub-domain, it is utilised to redirect visitors to the main website regardless of the sub-domain used to access the site. For example, […]
Are Your Google Campaigns Meeting International Standard?
There are quite a number of companies and people who claim they can do Google AdWords Campaigns, while some of these companies are legitimate and know what they are doing, quite a number are amateurs trying to make a dollar and not actually understanding what they are doing. We have seen many mistakes from Google […]
