7 Ingredients To A Traffic-Generating SEO Strategy
Search Engine Optimisation (SEO) is an integral part of digital marketing as it generates the desired traction. It has become crucial and indispensable for businesses as consumers are spending more and more time online. Also, most of the conversions begin from a search query. Thus, ranking high on the search engine results page has become […]
What Are The 7 Types of Digital Marketing?
Digital marketing has become the lifeline of small businesses that cannot afford national advertising but want to expand. It has been around for a while but has become highly significant ever since the pandemic gripped the world in its wicked claws. With lockdowns and social distancing regulations, it was impossible for customers and marketers to […]
9 Digital Marketing Predictions For 2022
Predicting digital marketing trends can be challenging because the industry has been going through a change every day. With evolving technologies, AI, machine learning and several innovations underway, it has become a dynamic medium that throws up a new surprise frequently. The pandemic has given its progression a phenomenal push as most of marketers are […]
How to Use Google Analytics to Draft Your Marketing Strategy
Marketing is the most significant aspect of running a business to make it more visible and alluring. Entrepreneurs utilise a variety of methods to grab the attention of their target audience, ranging from SEO in Gold Coast to PPC ads, social media marketing, blogging and email marketing. The advent of digital marketing heralded a new […]
The Facebook Pixel: What It Is and How to Use It
Digital marketing is evolving every day and enabling marketers to find new customers through tech-driven solutions. Since Facebook is the undisputed king in the social networks arena, it has grabbed the attention of all business owners looking for a share of the target market. Consequently, Facebook Ads have become an essential part of social media […]
What Are The 4 P’s of Digital Marketing?
Businesses have far greater challenges to consider than they had to face a few decades ago. The digital revolution has brought them closer to their target audience, but the mushrooming of competitors is making it hard for them to survive the clutter. Thus, besides the traditional marketing strategies, now they have to pay attention to […]
10 Types of Content Marketing You Should Know About
Content marketing has become one of the most vital tools for brand building and gaining visibility over the Internet. With cyberspace cramming up, it has become challenging to grab the attention of the target market. However, this newfound way of marketing has helped businesses woo potential buyers and keep their communication relevant in the clutter. […]
Common Web Design Mistakes That Hurt SEO
The digital revolution has taken the business world by storm. Online visibility has become the lifeline of marketing in the current times when smartphones have become omnipresent. With more and more companies taking the route of the internet to reach out to their target audience, an immersive web presence has been gaining prominence. Naturally, SEO […]
How SEO is Changing in 2021
Like every technology-related sector, SEO is also making advances with each passing year. With most businesses taking the digital route in 2020 due to the pandemic, ranking higher search engine results page has become a priority. Google’s June 2021 core update has just been rolled out, and another core update is expected in July, which […]
Small Business Owners Guide to the Google Universe
Processing 3.5 billion search queries every day, Google is the go-to place of every netizen. From finding people, places, and products to gathering information and shopping, the search engine giant grants every wish of the users. Most small businesses utilise its free tools for their everyday functioning, such as Gmail, Google Docs, Hangout, Google Calendar, […]
