Wildcard Redirect: What It Is, Why Use It
You must have heard about wildcard redirect, but never bothered to dig deeper! Although it seems like a complicated term, it is much simpler to understand. Popularly known as wildcard sub-domain or catch-all sub-domain, it is utilised to redirect visitors to the main website regardless of the sub-domain used to access the site. For example, […]
Are Your Google Campaigns Meeting International Standard?
There are quite a number of companies and people who claim they can do Google AdWords Campaigns, while some of these companies are legitimate and know what they are doing, quite a number are amateurs trying to make a dollar and not actually understanding what they are doing. We have seen many mistakes from Google […]
How to Clear Your Web Browser’s Cache Cookies And History
A good thing about the internet is that it never forgets! It knows exactly where you have you been and what you have been reading and consuming. However, at times, this information can interfere with your browsing speed and create obstacles in logging in. According to the SEO specialists, to maintain your browser’s health, you […]
Why Web Analytics Tools Are Important for Your Website
You might have a stunning website with the most mind-blowing visuals and advanced functionality, but it is all a waste if you are not getting conversions. To cut a long story short, every small business yearns to generate sales and inquiries through its website, but few succeed. Thus to grab the attention of the elusive […]
Essential Digital Marketing Points For Start-Ups
Start-ups are popping up by the dozen in all the corners of the country. These small businesses have become the backbone of the Australian economy and employ a large number of our growing population. The new entrants in the market find it difficult to sustain themselves during the infancy of their business as competition is […]
Topical SEO: 7 Advanced Concepts of Link Relevance
Getting higher search engine page ranking is the most desired output of digital marketing, and several SEO concepts are involved in gaining this position. However, one of the most significant attributes among these concepts is link relevance which is considered to be the holy grail of page ranking. The quality of inbound links ascertains the […]
Technical SEO Checklist: Issues to Audit and Fix Immediately
While digital marketers across the globe are immersed in managing and improving off-page and on-page SEO, they tend to forget about the technical aspect of optimisation. Technical SEO is related to the optimisation of the website and server which allows the search engine spiders to crawl and index the site successfully. It leads to improved […]
7 Underestimated Digital Marketing Metrics for 2019
Measuring the rate of success of your digital marketing techniques has become imperative in the current scenario as it determines your return on investment. These metrics are crucial as they help in the reduction of wastage of the marketing budget. Also, they bring the warning signs to the forefront so you can make alterations to […]
Huge Google March 2019 Core Update – Florida 2.0 Is Rolling Out! Massive Rankings Fluctuations
Nothing shakes up the digital world like the latest Google algorithm update which has made the website rankings take a tumble. The day of March 13th 2019 witnessed the SEO community going into a frenzy when David Sullivan of Google confirmed the broad core algorithm update on Twitter, which was initially branded ‘Florida 2.0’. The […]
How User Experience (UX) Design Affects Your SEO
Search Engine Optimisation has been around for a while now and has become the bread and butter of digital marketers. While the initial days of SEO were full of run of the mill ‘keyword stuffing’ period, the new-age algorithm updates from Google and Bing have changed the ball game altogether. The focus has shifted to […]
