How to Leverage Social Commerce for Direct Sales
Social media has become the most loved digital platform, revolutionising how people consume information and watch entertaining content. Approximately 77% of Australians use these channels actively, and their penetration is increasing significantly. The number of social media users in the country is expected to grow by 2.1 million from 2024 to 2029. These channels offer a wide range of content…
How to Create a Digital Marketing Budget Plan?
Digital marketing has become highly crucial for businesses across industries and types. It is easier to attract and retain customers through digital channels than spend a lot on traditional marketing methods. Although the traditional advertising methods maintain their presence, the online versions are generating more traction. Naturally, businesses are warming up to digital marketing for brand awareness and enhancing sales…
Social Media Trends To Watch In 2025
Social media has become the most prominent way of customer engagement and interaction in the past few years. Businesses are realising the dominance of these platforms in the daily lives of consumers, who are actively using these channels. With 20.9 million users nationwide, social media has been put on a pedestal by brands that want to reach their customers directly.…
How to Monitor Your Brand Online With Social Media Listening
A marketing strategy that does not include promotions on Facebook, TikTok, YouTube and Instagram seems unthinkable. Social media has become the most prominent tool for customer engagement in the era of Smartphones. With more than 78% of Australians using social media actively, these channels have become an indispensable part of the digital marketing strategy. Social media marketing allows businesses to…
Top Tips For Driving Google Traffic to Your Website
Google is the most popular search engine across Australia, with a market share of 94%, while Bing holds just 4.7%. Most people use the search engine for mobile searches, which is why most businesses want Google traffic. It allows them to gain traffic organically and increase credibility and visibility. It helps generate leads and conversions with minimal investment and enhances…
Understanding Google Analytics and its Benefits
Google Analytics is one of the most widely used tools for tracking and analysing website traffic. It gives a lot of information about the visitors, their actions on the website, the number of conversions, bounce rate, navigation patterns, etc. The service also assesses mobile app traffic and user behaviour to evaluate the website and app’s performance and marketing campaigns. It…
How Google Reviews Affect Business on the Web
Google Reviews is a revamped version of the good old word-of-mouth publicity that allowed people to make buying decisions. It is a natural urge of humans to get validation from existing buyers to ensure they are making the right choice. Customer reviews have gained precedence as we become more dependent on search engines and social media for engagement and conversations.…
10 Potential Risks of AI in Marketing and Strategies to Overcome Them
Artificial Intelligence (AI) has become an integral part of individual lives and business operations because of the convenience extended by the technology. Its ability to mimic human intelligence is offering stunning results through generative AI. Several tools are now easily accessible for free for content creation, coding and visualisation. The use of AI in marketing is helping businesses understand customer…
What Are The Digital Marketing Trends For 2025?
Digital marketing has become indispensable to business promotions because of its affordability and global reach. Every big and small entity is using digital touchpoints for branding and engagement. It provides the benefit of being highly personalised and an amazing probability of influencing the buyer to purchase. Digital marketing evolves with each passing quarter and keeps customers curious and involved. The…
Best Social Media Management Tools For Small Businesses
Social media has revolutionised the way businesses market themselves. Various small brands have grown from introduction to growth stage using these engaging channels. With more than 78% of Australians using social media, it has become a significant marketing platform. Almost every business uses it to increase brand awareness, build connections with target buyers, and establish credibility. It is also used…
