Facebook PPC vs. Google PPC What’s Best For Your Business
Generating traffic which leads to conversions is the quintessential aspiration of every business vying for a share of the pie. However, when it comes to small and medium-sized enterprises, splurging on online campaigns becomes an expensive affair. With limited marketing budgets, these companies cannot go on a full-scale advertising rampage with a presence on every […]
The Future of Artificial Intelligence in Digital Marketing
The concept of Artificial Intelligence is not entirely new; it has already been utilised in the past few years by Siri’s voice recognition system, Facebook’s face recognition feature, Netflix’s video recommendation lists and many other such processes. Though the term machine learning (ML) is sometimes used interchangeably with Artificial Intelligence (AI), the two are dissimilar […]
8 Questions That Will Help You Create Your Content Marketing Strategy
Content marketing strategy is a broad term which does not merely restrict its realm to creating, distributing and sharing content which allows a business to attract website traffic, improve brand awareness, generate leads and drive conversions. It goes beyond this typical description and indulges in evaluating the ways in which content marketing can be utilised […]
How To Structure An Effective Multichannel Marketing Plan?
Today’s lively and fast-paced internet-obsessed world has changed the way we spend our leisure time, shop for products, and interact with our friends and acquaintances. The social mechanism has undergone a paradigm shift with the advent of the Smartphone which offers unparalleled access to a wealth of information. From the way goods and services are […]
Best Tools and techniques to Save Your Time on Social Syndication
Content is the king in the relentless world of digital marketing, which has become a pre-requisite for businesses in the seemingly internet-stimulated marketplace. The more original and unique is the content, the higher is its probability of ranking up in the SERP lists. Besides ranking, the other primary concern of a marketer is the reach […]
What is the Future of Search Engine Optimisation?
Search engine optimisation or SEO has been ruling the roost for a decade now, even though social media and mobile apps have been trying to overthrow its supremacy. It has been constantly evolving and penetrating into deeper realms of marketing to become an advanced methodology that ranks a website higher up on the search engine […]
5 Simple Questions to Ask a Digital Marketing Agency
Today’s technology-driven world is gearing up for a new innovation every day. From Artificial Intelligence entering mainstream consumer goods to virtual reality enabled apps and games, we are living in an era of digital revolution that has made the seemingly impossible tangibly probable. The young and the old, everyone is online and has become considerably […]
Why SEO is Important for Your Business in 2018
The advent of the Internet and the Smartphone, built with the capacity of bringing the World Wide Web into our palms, proved to be a game-changer. From looking up for the latest movie in theatres near us to finding the best Thai food restaurant in the vicinity, all the information is now literally on our […]
The Best Way to Converting Website Traffic into Leads
Conversion rate optimisation is one of the best ways of converting website traffic into leads. Not many people in the digital marketing world are knowledgeable about how to leverage on the conversion rate optimisation strategies to convert website traffic into leads and ultimately increase their revenue. Worst of all, even some digital marketers who are […]
8 SEO Trends to Look Out for in 2017
Search Engine Optimisation (SEO) is one of the most valuables marketing tools that any company can use. A good search ranking can make or break your online marketing efforts, so it’s important that you stay on top of the newest SEO trends. As of 2017 Google search has already introduced 4 new updates and is expected […]