Top 7 Ways Digital Marketing Can Help Businesses In 2024
The mass utilisation of Smartphones has made it inevitable for customers to stay away from digital marketing messages. Whether searching for information, sending messages through chatting apps, viewing content on social media or shopping online, they get exposed to various promotions. Most of the content appears in the feed and grabs their attention, which makes them click and view them.…
What Is Mobile Marketing And Why Is It Important?
Mobile phones have become the lifeline of most individuals who cannot imagine spending even an hour without the device. The handheld gadgets have become highly sophisticated and advanced in the past few years. The compact tool carries a large amount of data, a camera, a contact list, photos, videos, emails, messages, etc. Smartphones with high-speed internet connectivity allow users to…
What Is Video Marketing And Why Is It Important?
Videos have become the most prominent tool to grab attention on social media platforms. Since text is no longer garnering the desired traffic, it has become necessary to try different video formats for visibility. From short viral clips and demo videos to live coverage and long interviews, a variety of video types are used by marketers to engage the target…
What Is Email Marketing And Why Is It Important?
Email marketing is one of the oldest and most potent digital promotions that can capture the attention of customers effectively. It was first used in 1978 with a bulk email being sent through Arpanet to market DEC machines. The campaign proved to be immensely successful, generating $13 million. However, the technique was later abused by several marketers to send unsolicited…
Google Helpful Content Update: 5 Things to Know
Earning high search engine rankings is the most sought-after digital marketing practice. It is considered more reliable than paid promotions because search engines generate these results organically. However, Google ranks those websites on the first page of its search results that offer trustworthy, expert and authoritative content. Over the years, the tech giant has reiterated that it prefers valuable content…
How To Build An Influencer Marketing Strategy?
Influencer marketing is one of the most popular ways of promoting brands and products in the existing market conditions. Interestingly, social media influencers have gained the status of celebrities and have millions of followers who trust them. These self-made personalities have risen to stardom with their quality of content and entertainment value offered to the target audience. They are prevalent…
Content Marketing in 2023: Key Strategies for Success
Times are changing quickly in the digital era, and people are becoming addicted to technology. Whether it is their Smartphone, laptop or Smart TV, everyone is glued to a screen and consuming diverse content. It has become easier to find information and share data on myriad topics with the help of the internet. Naturally, the value of content in all…
What Is Pay Per Click Advertising & How Does It Work?
Online advertising is growing significantly, with customers spending most of their time browsing their mobile and computer screens. It has become even more relevant than traditional advertisements because of the high penetration of the internet and the active usage of search engines and social media platforms. These ads can be viewed by the target buyers on websites, search engines and…
The Future of Voice Search and its Impact on Digital Marketing
The modern world is filled with a gamut of gadgets that are making our lives simpler with more complex technology at work. The highly sophisticated devices have enabled voice searches that have eliminated the need to type. It has taken the utilisation of search engines a notch higher by offering hands-free access to smart devices like smartphones and virtual assistants.…
How To Build Brand Authority With Content Marketing?
Content holds the key to success in the digital sphere. However, presenting the audience with irrelevant and unoriginal content is not the right approach to increase visibility. As a marketer, you need to create various pieces of content that resonate with your target audience and make you an authority in the marketplace. Google also places high importance on authoritative and…
