Huge Google March 2019 Core Update – Florida 2.0 Is Rolling Out! Massive Rankings Fluctuations
Nothing shakes up the digital world like the latest Google algorithm update which has made the website rankings take a tumble. The day of March 13th 2019 witnessed the SEO community going into a frenzy when David Sullivan of Google confirmed the broad core algorithm update on Twitter, which was initially branded ‘Florida 2.0’. The […]
How User Experience (UX) Design Affects Your SEO
Search Engine Optimisation has been around for a while now and has become the bread and butter of digital marketers. While the initial days of SEO were full of run of the mill ‘keyword stuffing’ period, the new-age algorithm updates from Google and Bing have changed the ball game altogether. The focus has shifted to […]
SEO And PPC: How To Integrate The Two Services For Higher ROI In The First Year
When it comes to Search Engine Optimisation (SEO) and Pay-Per-Click (PPC), the two services are often considered to be at loggerheads by marketers, who approach them independently. Most organisations have separate teams working on their SEO and PPC strategies with different objectives, and no interaction. However they fail to understand that to rank higher on […]
7 Overlooked SEO Mistakes E-Commerce Websites Make
Online shopping has been gaining momentum ever since Smart phones captured the imagination of the population across the globe. Although desktop is used to carry out digital transactions, the ease and swiftness offered by mobile devices are far superior. The convenience extended to shoppers has given a boost to the e-commerce industry, which is flourishing […]
How To Write For Landing Pages To Boost Your Conversions
It may not have occurred to you, but the content on your landing page is precisely your last shot at converting the site traffic. While search engine optimisation works wonders in bringing qualified leads to your site, the content on the page holds the power to make or break the conversion rate. If the page […]
Importance of Reputation Management for E-Commerce Businesses
The internet is the information superhighway which has made the world a global village. People are connected across geographical boundaries and are talking about anything and everything. The unhampered flow of information has got people talking and presenting their views online. From comparing brands to reviewing new products and providing feedback, a whole lot of […]
Importance of SEO for Small Business Owners
Search Engine Optimisation or SEO is a quintessential marketing expense which ensures the visibility of the brand and its ability to get found on search engines. Merely the presence of the company on a digital platform cannot drive traffic and sales. It needs a little push given by SEO to get launched into the cluttered […]
SEO Vs SEM – What’s Best for Your Gold Coast Business
Ever since the advent of search engine optimisation (SEO) and search engine marketing (SEM), there has been an ongoing tug of war related to the use of the two tools. With generating traffic and qualified leads becoming the heart and soul of a digital strategy, the battle between SEO and SEM has been raging for […]
Facebook PPC vs. Google PPC What’s Best For Your Business
Generating traffic which leads to conversions is the quintessential aspiration of every business vying for a share of the pie. However, when it comes to small and medium-sized enterprises, splurging on online campaigns becomes an expensive affair. With limited marketing budgets, these companies cannot go on a full-scale advertising rampage with a presence on every […]
The Future of Artificial Intelligence in Digital Marketing
The concept of Artificial Intelligence is not entirely new; it has already been utilised in the past few years by Siri’s voice recognition system, Facebook’s face recognition feature, Netflix’s video recommendation lists and many other such processes. Though the term machine learning (ML) is sometimes used interchangeably with Artificial Intelligence (AI), the two are dissimilar […]
