Types of Digital Marketing: When and How to Use Them?
Digital marketing has diversified over the years to become an umbrella term for various online promotions. Innovative features on each platform and the mushrooming of channels have intensified the expanse of marketing online. With the number of internet and Smartphone users rising in the country, it has become crucial to utilise each type of online promotional activity to grab their attention.
So, here is a list of different types of digital marketing and how and when the marketer must use them to generate maximum traction. They must conduct market research to understand their target audience and prepare a digital marketing strategy using these techniques to grow visibility and popularity online.
1. Paid Advertising/ Pay-Per-Click (PPC)
Paid advertising requires bidding on keywords that are used by consumers as search terms while looking for your products. Thus, when consumers type the keywords, they get to see your display ads on top of the search engine results page. The advertiser has to pay a specific amount for every customer click.
PPC advertising is beneficial for generating website traffic and targeting audiences based on their location and demographics. It offers instant results, and the click-through rate can be measured to check the success of the ads. It must be used when the company has set aside a budget for online advertising and needs traffic immediately.
2. Content Marketing
Google has time and again reiterated the value of high-quality content. Thus, content marketing has emerged as a cost-effective weapon in the arsenal of marketers. It requires posting different types of informative and engaging content regularly online to grab the attention of the audience and develop a rapport with them.
SEO experts in Gold Coast insert relevant keywords in the content and publish them to become thought leaders in the industry, increase trustworthiness and establish long-term relationships with customers. These include blogs, infographics, images, videos, etc. They help to bring more traffic to the site and generate leads.
3. Social Media Marketing
If your business is not present on social media, it is as good as non-existent. It is easy to engage the audience through social media posts and start conversations to build relationships and brand advocacy. Marketers must use the channels their target audience prefers to offer original, entertaining and informative content that resonates with them.
Social media can be used for increasing brand visibility, generating website traffic, boosting engagement and highly targeted advertising according to the demographics of the audience.
4. Influencer Marketing
Social media influencers have the ability to take the brand to new heights by promoting it among their followers. These celebrities have the power to influence customers through their endorsement of products and reviews. Thus, businesses must partner with them to reach a larger audience.
Marketers can use influencer marketing when they wish to enter a new market or increase brand recognition levels. It is also helpful in generating social proof as the brand gets approved by a celebrity with a massive following that adds to its credibility.
5. Search Engine Optimisation
Marketers need to perform SEO in Gold Coast to get organic website traffic and a higher ranking on the search engine results page. It requires optimising the site for search engines and mobile phones by reducing its loading time, uploading valuable and relevant content with embedded keywords, getting backlinks from authoritative websites and creating a user-friendly website.
Marketers must follow Google guidelines to ensure the website is up-to-date and has all the elements for getting ranked higher. SEO is an ongoing marketing initiative that helps to increase the online presence and reliability of the brand because it does not rely on paid advertising but generates organic traffic.
6. Email Marketing
Email marketing has not lost its sheen despite the emergence of other online modes of communication because it delivers the message directly to the inbox of the customers. Businesses should ask users to join the emailing list whenever they visit the site to build a database and send personalised messages to them.
Marketers should refrain from spamming buyers and send useful emails, such as exclusive discount offers for enhancing loyalty, announcing a product launch or sending follow-up messages after the sale. Email marketing helps to improve customer relationship management and loyalty.
7. Affiliate Marketing
Affiliate marketing involves partnering with an individual or another business to get the brand promoted in exchange for a commission. The affiliates market the products on their website, and the business has to pay a fee for the conversions generated through them.
It requires providing the affiliates with all the marketing material and monitoring their activities to gauge the conversions and pay them accordingly. It is used to increase the reach of the brand and boost sales.
8. Mobile Marketing
Social messaging apps like WhatsApp are the most frequently used digital platform for communication among buyers. Businesses can utilise this space to promote themselves through in-app ads, sending bulk text messages and social messaging apps. Mobile marketing also helps to optimise content for mobile phones and improve location-based marketing to acquire local customers.
Mobile marketing is influential in customising promotional content and reaching a wider market through geo-targeting and broadcast features of social apps.
Wrapping Up
Digital marketing is evolving continuously and creating new avenues to engage with customers and build lasting bonds that drive awareness, sales and loyalty. Business owners must know about each channel and its utilisation to make the most of this indispensable marketing tool.
