The advent of the Internet and the Smartphone, built with the capacity of bringing the World Wide Web into our palms, proved to be a game-changer. From looking up for the latest movie in theatres near us to finding the best Thai food restaurant in the vicinity, all the information is now literally on our fingertips. Everyone is online 24×7, either for work or pleasure. It has been estimated that Australians spend over 10 hours on Internet-connected devices in a day. The same holds true for the majority of the population spread across the world.
Popular social networking websites like Facebook, Snapchat and Twitter have further bolstered the stronghold of the digital medium in the lives of ordinary people. Today, if a business doesn’t have a website, it is non-existent for the consumers who are constantly searching for products and services online.
Typically, every business is in the relentless pursuit of finding prospective buyers and converting them into loyal customers. However, it is difficult to woo them in the physical world if they have transported themselves to the algorithmic dimension. This is where Search Engine Optimisation(SEO) comes to the rescue of businesses and helps them divert traffic to their websites and e-commerce channels.
Often hailed as jargon in the industry circles, Search Engine Optimisation is a digital marketing strategy which aims at amplifying the search engine rankings of a website.This means that when a consumer searches for a product or service related to your business, your website shows on the first page of the major search engines like Google, Yahoo and Bing!.
The comprehensive and methodical technique creates strong brand awareness and solidifies its digital presence through organic search results. Google tops the charts when it comes to being the most popular search engine. According to the current statistics, Google holds a significant 72.47% share in the search engine market followed by Baidu with a meagre 13.47%.
The confusion related to the allocation of budget for SEO is not uncommon among most companies whichrevise their digital marketing funds every year. However, its significance keeps magnifying with each passing year as it gets recognised as a vital tool in the marketing arsenal of a business that helps in driving ROI. The need for SEO can be further gauged from the fact that Google receives more than 67,000 searches in one second. The brand name has become synonymous with the search for information and thus offers a viable growth avenue. The urgency for utilisation of SEO tactics keeps swelling year on year, and 2018 is no different. Here is why SEO is a necessity for your business in the current competitive scenario.
Although a bit slower than AdWords and social media marketing, SEO is the magic wand that twirls around to generate leads organically. It does not bring about instant results but works its way to reach the number one page on the search engine page results. It proves beneficial in the generation of quality leads on a continuous basis. For example, a customer looking for a specific product, types the keywords in the search page which fetches the paid ads and organic results on the screen.
A seasoned buyer will skip the ads and land on the link of your website which appears credible as it has received front page rankings. In fact, 81% of buyers go for online research before spending their dollars. These active leads are ready for conversion and do not need persuasion to buy the product. Thus SEO outperforms paid advertising and provides a constant stream of return on investment. On the other hand, if you have been shying away from adopting the technique, then the buyer will never find you, and the brand will be lost in oblivion.
From the beginning of 2017, Google has been emphasising on improving the user’s experience to create immersive online engagement. Netvision helps in developing streamlined and intuitive websites that flow effortlessly. The focus is on using breadcrumbs in navigation, designing an easy-to-use menu, categorising all the content with the help of tags and categories, and steering clear of using too many graphics and pop-ups. It helps in reducing the bounce rate and increasing the page views as the visitors like to see what they get on their screens.
With effortless access to all the information in the world, the consumer has become more inquisitive and demanding. Almost 75% of smartphone owners use their mobiles first to search for information. Digging deeper, we found that 20% of the searches on the Google app are voice-based. This percentage will continue to grow as AI enabled gadgets are flooding the market and capturing the imagination of the young and the old. Siri, Amazon Alexa and Google Assistant are taking the world by storm.
That is why businesses need to optimise their keywords to appear in voice searches. Long-tail keywords and conversational syntax are going to be the buzzwords for SEO professionals as Google recently unveiled Google Assistant’s Duplex Technology which makes it difficult to realise whether you are talking to a bot or a human. With 40% millennials using voice activated assistants, AI-based communication is poised to become the next big thing. Thus optimising for voice searches is the way forward in 2018.
This is an essential tool for small businesses as Google has been fetching results of local businesses for broad searches. Local SEO helps to get your business listed on the Google My Business page and Google Maps that provides customers with the phone number and directions to your office or shop.According to Google, 50% of buyers who perform a local search on their mobile phones visit a store within a day. Getting listed on popular sites such as Yelp and Facebook as well as positive customer reviews and ratings further reinforce the brand value and equity. As many as 82% of buyers consult their phones while making a purchase in a store. Thus positive reviews go a long way in building your brand online.
Gone are the days when low-quality copied content was floated around the World Wide Web. Today, Google has become more and more vigilant of high-quality content. The changing algorithms are all pointing towards indexing and higher ranking of better quality pages that have the potential to add value. Engagement is of utmost importance and videos will dominate 2018. Thus the latest SEO strategy aims at leveraging valuable text along with audio, video and podcasts to engage the visitors and increase the average time spent on a page.
Besides establishing your company as a leading brand, Netvision assists in bringing both quality and quantity of traffic to your website leading to higher conversions. It optimises the site for all devices and types of searches to rank higher organically and capture the market. Whether it is 2018 or 2025, SEO is here to stay and will continue to evolve to benefit both the businesses and the consumers.