The Best Social Media Platforms for Businesses

Social media has become the lifeline of marketers because of its wide reach and growing popularity. From teenagers to baby boomers, a vast majority of the population is addicted to scrolling their feeds, chatting, and watching reels and stories on social platforms. What began as a means to connect people globally has become an effective marketing tool. Social media has been lapped up by small businesses because of its affordability and highly targeted messaging. The marketing activities on this medium can be easily monitored and measured.

Thus, social media marketing has become an indispensable tool in the arsenal of marketers who want to increase brand visibility, website traffic and conversions. However, businesses must know the right channels to send marketing messages and optimise returns. It requires researching the market and finding the best platforms for marketing activities that can reach the target audience and bring results. Here is a list of the best social media platforms for businesses that can help them accomplish marketing goals.

1. Facebook

Facebook is still the most loved social media channel in Australia, with a significant share of 78.2% of internet users. It is preferred by all age groups between 16 and 64. Its market share is at 59.09% and it is the perfect platform to reach a broader audience with highly targeted messages. Facebook Ads are a convenient way to engage interested buyers and increase conversions and website traffic.

The popular social network offers advanced targeting by reaching potential buyers precisely without wasting resources. It can be used for direct conversations with buyers and building a community through Facebook groups and messenger features. Facebook Insights further helps measure ROI and make data-driven decisions.

2. YouTube

Video content is the most preferred format these days because of its high engagement level. With attention spans getting shorter and shorter, YouTube is providing a platform to create and upload all types of long and short video content for marketing. The platform must be leveraged to earn money while increasing brand awareness through the YouTube Partner Program. It allows businesses to earn money from the channel by monetising the content.

They can also use the platform to post product demonstrations, customer testimonials, sponsored content, corporate videos, recorded podcasts, and vlogs. Since it is widely used as a search engine, businesses must use SEO in Gold Coast for YouTube to reach their audience. The content must be optimised with titles, descriptions and tags.  

3. Instagram

Instagram has become a coveted social media platform for business marketing because of its visual appeal and increasing user base. It is the best medium for brand storytelling, helping to build an emotional connection with users. Instagram allows posting all types of content, such as images, stories, and videos.

The Instagram Shopping feature is being effectively utilised by e-commerce businesses for marketing and generating high sales. It has helped several small and medium brands grow and showcase their products. Instagram also offers influencer marketing opportunities and encourages user-generated content that can be used as social proof. Instagram analytics are another feature that helps to determine the performance of marketing tactics and improve them.

4. Twitter/X

X, formerly known as Twitter, has a significant following in Australia, with 6 million active monthly users. It is used for SEO in Gold Coast by adding relevant hashtags to trend high in search results. It can also be used to share news updates, videos, images, and links to blogs and articles.

X is highly popular for its conversations that create a thread and help engage the audience. Twitter Ads can help businesses promote sponsored content to generate leads, and Twitter Spaces allows them to receive feedback to improve and increase customer satisfaction.

5. TikTok

Popular among the younger generation, TikTok has more than 9.73 million users in Australia. TikTok ads reach 46.6% adults in the country and the medium helps businesses reach a wider audience and create viral content easily. Thus, SEO experts in Gold Coast suggest using it for the younger target audience looking for entertainment-based content.

The medium offers opportunities like influencer collaborations for brand awareness and conversions. It can also be used to display products creatively through short-format videos that capture Gen Z’s attention. The TikTok community can be used to participate in challenges and duets for brand promotions.

6. LinkedIn

LinkedIn, known as a professional networking platform, has become a solid job-seeking platform. Businesses can use this medium to connect with like-minded entrepreneurs and build partnerships and collaborations. It is the perfect place to showcase industry expertise and become a thought leader to gain brand authority. It is also used for B2B selling through targeted advertising and acquiring the best talent in the industry.

Businesses can regularly share industry insights and knowledge to become an authoritative voice that professionals and other entities follow. It increases brand loyalty and visibility.

7. Pinterest

Pinterest is known for its visual impact on users because of the creative images that provide an immersive viewing experience. Whether it is wedding decorations or party outfits, the platform helps showcase products in an aesthetically pleasing manner. Individuals use the platform to identify trending fashion and get inspiration.

E-commerce businesses can benefit from its product discovery feature, increasing website traffic and generating leads. Businesses can create pinboards and promote them to generate awareness. They can even monitor performance to make adjustments and understand customer needs.

Wrapping Up

While SEO in Gold Coast is needed for organic traffic, social media marketing is needed to keep the momentum of promotions going. It ensures increased visibility, engagement and customer loyalty. Thus, marketers must choose the best social media platforms to grow effectively.