Top Tips For Driving Google Traffic to Your Website
Google is the most popular search engine across Australia, with a market share of 94%, while Bing holds just 4.7%. Most people use the search engine for mobile searches, which is why most businesses want Google traffic. It allows them to gain traffic organically and increase credibility and visibility. It helps generate leads and conversions with minimal investment and enhances brand recognition. Every business is vying for the attention of the search engine giant to get ranked on the first page of the search engine results page.
It requires creating a strong search engine optimisation (SEO) strategy that brings Google traffic to the website. The first step is to submit the website pages to the Google index and eliminate problems that can hamper crawlers from indexing the pages. The site must be structured by a professional web designing company in Gold Coast to ensure the inclusion of industry best practices. In addition, use these top tips for driving Google traffic to the website. These can help build a high-growth business with high web traffic and sales.
1. Use the Right Keywords
Keywords are the phrases the target audience uses while looking for products and services on the Google search engine. It is vital to embed these phrases in the website content to help Google’s algorithm align the search query with the content and rank it higher in the search results. The search engine ranks websites based on the relevance of the content to the search queries and the value of the information. It is vital to use specific and long-tail keywords to generate quality traffic instead of driving irrelevant traffic. These targeted keywords can be identified through tools like Google Keyword Planner. It is essential to use phrases with low competition but high search volume.
2. Use Internal and Backlinks
Google prioritises web pages that have high-quality and engaging content which is consumed by visitors. Businesses can achieve this by improving the quality, relevance and authoritativeness of their information. In addition, they must include internal links in the content to allow readers to view more pages on the website and spend more time on it. The content must be updated regularly to maintain its accuracy and relevance for higher ranking on SERPs. In addition, the website should get quality backlinks from credible websites to increase its trustworthiness. The business website should not have any broken links or outdated images to maintain visibility.
3. Build A Responsive Site
A responsive website can be easily accessed through any screen size and must load quickly to reduce bounce rate. Reputed companies offering services like web designing in Gold Coast emphasise submitting XML sitemap to get indexed and using Robots.txt files to ensure the right pages get crawled. They also suggest increasing security through SSL/TLS encryption, which helps build a trusted image. Businesses must also use canonical tags to help Google bots crawl the preferred versions of pages and should use 301 redirects to send them to new pages. They should use schema markup to help the search engine comprehend the context of their content. All these activities increase visibility in search results.
4. Focus on On-Page SEO
On-page SEO is essential to get traffic. It involves adding keywords to title tags, H1 headings, two H2 headings, the body of the content, alt texts and meta descriptions. The meta title should be within 60 characters, and the keyword must appear in the first few words while maintaining relevance. The meta description should not exceed 165 characters and must inform the readers about the content on the web page. The URLs of the pages must be short and include keywords. The headers on the page must be structured appropriately to make it easy for Google bots to crawl and index the pages.
5. Prioritise Local SEO
Local SEO is highly recommended by Gold Coast web designing companies for higher web traffic. It involves creating and updating the Google My Business profile with accurate information and images. Businesses must also encourage customers to post reviews on the page to increase credibility and get more leads. It is vital to add location-specific keywords to the website to increase traffic from local search queries. In addition, the business must ensure its contact details are updated on all local directories and focus on getting backlinks from local websites.
6. Opt for Google Ads
Business owners can also use paid advertising on Google to generate web traffic. Google ads are highly targeted and can be promoted on Google search to increase conversions and traffic. These ads appear on top of the search results and are more likely to be clicked. They help increase brand awareness and build reputation. Marketers can choose from a variety of ad formats to impact the target audience, such as Gmail ads that appear in customers’ inboxes and shopping ads that boost sales.
7. Monitor Traffic and Adjust
Analysing website traffic is an ongoing activity that helps the business understand the source of traffic, customer browsing behaviour, bounce rate, time spent on web pages, keywords that bring traffic, and the website’s ranking on the results page. Renowned web design Gold Coast agencies stress using these insights to improve the website interface, optimise content, and adjust ad campaigns to increase traffic.
Wrapping Up
Driving Google traffic to the website requires extensive SEO activities and paid advertising. Business owners must follow industry best practices and effective strategies to attract and engage the target audience.
