Google Ads vs. Facebook Ads: Which One to Choose?

Online advertising is the most potent tool for attracting and acquiring targeted customers and boosting revenue. It offers the benefit of customisation that increases click-through rates and conversions. Because of their high popularity, both search engine and social media ads are highly influential in generating a response from the target audience. Google is the most visited website in Australia, with 1.5 billion monthly average visits, which makes it the top choice for searching products, reading customer reviews, and conducting brand comparisons.

Besides the search engine giant ruling the minds of internet users, a lot of traffic is garnered by social media channels. Among them, Facebook takes the third most trafficked site in the country with 16.65 million users in 2024. It is visited by 78.2% of internet users and is highly popular among students and millennials. Thus, choosing between these two advertising platforms can be tough for marketers. Let us try to resolve this conflict by offering a comparison between Google Ads and Facebook Ads. It will help you choose the right medium for reaching your customers.

1. Determine Your Campaign Goals

Before choosing between Google and Facebook Ads, experts in SEO Gold Coast suggest identifying the campaign goals. The expected result can help choose the right platform. Google Ads are more suitable for increasing sales because search engine ads are viewed by the target audience when searching for products. They are already planning to buy the product and get to see the options in the search results, which makes them click the ads and get directed to the landing pages.

On the other hand, Facebook Ads appear in users’ social media feeds while browsing the channel. Thus, they help improve brand visibility and increase the products’ top-of-mind recall value. In addition, B2C businesses must use Facebook ads, whereas Google Ads work for both B2B and B2C businesses.

2. Understanding Google Ads

Google Ads are pay per click (PPC) ads that appear on the search results page of Google. The marketers use keywords that are related to their products to create an ad, which gets shown to the audience using the same keywords to search for products. It has three main types:

• Search ads, which are text-based ads appearing on the search pages.
• Google display ads are image-based ads that can be viewed on the Google Display Network.
• Google shopping ads are made to showcase a specific product to an interested buyer.

However, managing optimised campaigns can be challenging and may require a specialised person for the task.

3. Benefits of Using Google Ads

Every professional working on SEO in Gold Coast will recommend Google Ads to businesses because it has the widest reach. Everyone uses the search engine, which has a market share of 93.95% in the country, whereas Bing has only 4.48% and other search engines are below 1%. The search engine helps marketers use various ad formats, such as responsive search ads, video ads, call-only ads, app promotion ads, etc.

The ads also have add-ons like site links, location and price extensions. Google Ads can target buyers with an intent, which makes it a viable tool for increasing sales. It also offers precise targeting by allowing the marketer to select the location, income, and language of the target audience.

4. Understanding Facebook Ads

Facebook ads are paid messages viewed on the social media channel by the targeted audience. The ad formats include images, videos, several images, etc. These are highly targeted ads based on the user’s location, demographics, and other information, which can be used for precise targeting. Facebook ads are perfect for generating website traffic and increasing brand awareness. Marketers must prepare a landing page for the ad to ensure conversions, and the budgeting can be adjusted to either pay for every click or every thousand impressions. These ads require a high level of creativity to get the desired response from the audience because low-intent customers view them. In addition, Facebook ad mistakes can lead to ad budget and time loss.

5. Benefits of Using Facebook Ads

Facebook ads are beneficial because of the high penetration of the channel and its unique targeting abilities. Individuals use the social media network to share a lot of personal information and their behaviour on the site reveals their likes, dislikes and preferences.

Thus, marketers suggest using Facebook ads and SEO in Gold Coast to get maximum traction through effective targeting based on interests, demographics, psychographics etc. In addition, the video ads are engaging and immersive. These are also less expensive than Google Ads, so they can be used when the ad budget is low.

6. Google Ads vs. Facebook Ads: Which is better?

Most businesses use Google and Facebook ads to gain a bigger market share and brand awareness. However, if they have to choose between the platforms, they must look at the goals of their marketing campaign. As discussed above, they must use Google Ads to increase sales and Facebook ads to increase visibility. Both platforms have benefits and can be used simultaneously for best results because brand building and sales growth go hand in hand. These are an ongoing requirement of the business and should not be ignored.

Wrapping Up

Paid online advertising offers analytics benefits that help marketers check the return on investment. They can easily identify the feasibility of running a campaign and test different versions to get the best results. Thus, the choice between Google and Facebook ads depends on the business and its needs.