How to Re-Engage and Retarget Customers
Customers are whimsical and can change their decisions several times before purchasing. They want the best products at the most cost-effective prices, which brings uncertainty into the picture. In addition, the presence of myriad sellers and their tempting offers keep luring and confusing them. Since the internet allows buyers to scour various platforms, they keep switching between apps, websites, and search engine pages while looking for products and services.
This leads to abandoned carts, high bounce rates and low conversions despite buyers visiting the landing pages. It can be financially distressing for businesses when customers click on the ads and visit the website but do not purchase. The purpose of these campaigns and content gets defeated when they do not result in conversions. This is where retargeting the interested buyers comes into the picture. Here are a few tips for re-engaging and retargeting customers. These help increase purchases by encouraging customers to buy.
1. Identify Interested Buyers
Customer acquisition is the hardest part of marketing. Many target audience members showcase their interest in the products by visiting the website, browsing the product catalogue, filling products in the cart, etc. However, they do not purchase because of waiting for discount offers, limited payment options, and long delivery timelines. These are highly qualified buyers who are ready to purchase. Thus, SEO experts in Gold Coast suggest retargeting them to ensure conversions. They are easier to persuade than a new target audience member who needs to be introduced to the products.
2. Site Retargeting For Action
Retargeting customers who have visited the website is an excellent way to re-engage buyers. These visit the site but do not take any action, such as filling out the form, subscribing to the mailing list or making a purchase. It involves adding a pixel to the business site that sets a cookie on the visitor’s browser. Thus, the marketer can track their browsing history and display ads that make them revisit the site. The ads must be customised for the audience and compelling enough to influence the buyers.
3. Facebook Retargeting
Like site retargeting, Gold Coast SEO professionals recommend using Facebook retargeting. It involves pasting Facebook pixels in the website code that tracks users and provides information about traffic generated from Facebook Ads. The marketer can use the Facebook SDK to retarget qualified customers if the business has a mobile app. It allows the marketers to prepare a custom audience list to identify the retargeting customers. It helps create personalised ads for these individuals and measure their conversion lift using Meta measurement.
4. Create Retargeting Ads
Creating retargeting ads is a way of reminding customers about their pending purchases through targeted online advertising. These ads are shown to individuals who have visited the website or have been identified as leads by the marketer. It can be pixel-based (when website users are targeted using cookies) and list-based retargeting (when a customer list available to the business is used for targeting). The retargeting ads can be used by businesses to increase brand awareness, build relationships, make them complete actions left mid-way on the website and boost conversions.
5. Email Retargeting
SEO professionals in Gold Coast highly recommend email retargeting because it allows sending messages directly to buyers to persuade them. It involves sending customised emails about products abandoned in the cart by customers or that have been on their wishlist. These emails can evoke a response by offering a discount on the product they had liked or offering a quick purchase link to complete a hassle-free purchase. Email retargeting can also be used make interested buyers re-visit the website, fill out a form, provide personalised product recommendations and buy products.
6. Search Retargeting
Search retargeting involves showing display ads to customers who have typed a search term that matches the marketer’s products in search engines. It ensures that someone looking for the product is shown related ads that increase the probability of generating impressions. It uses automation to show relevant ads to interested buyers on search engines and social media. Marketers must create display ads on Google for their custom audience to retarget them.
7. Retargeting Without Fail
Retargeting audiences can help generate significant sales and should not be ignored. SEO specialists in Gold Coast suggest refraining from bombarding customers with retargeted ads. The marketer must use a frequency capping feature to maintain a smooth flow of creative messages that do not overwhelm the audience and generate a positive response instead of ad fatigue. In addition, they must adhere to the privacy regulations and inform users about using their data before collecting it. Also, marketers must pay attention to audience segmentation and personalisation to get the desired results and prevent wasting resources.
Wrapping Up
Retargeting customers is an effective solution for reducing customer churning. It can help businesses increase revenue by generating more sales and enhancing brand awareness. They must use the abovementioned techniques to bring buyers back to their websites and make them complete the tasks.
