Top AI Powered Digital Marketing Tools to Use in 2025

Digital marketing is becoming increasingly valuable for businesses because of the rising number of Internet users. Almost 97% of Australians use digital channels to search for information, pay bills, purchase products and services, and stay connected with friends and family. According to the latest data, most of the active Internet users spend the most time on social networks and messengers, followed by search engines and emails. Smartphones make access to these digital channels seamless and instant, which is increasing their usage and digital media consumption.

Since businesses have to maintain omnichannel marketing to grab customers’ attention in the competitive spaces, they have to be present on all channels used by the target audience. It increases reach, brand awareness, credibility and likelihood of conversions. Using software with integrated AI features can help businesses automate tasks such as uploading posts, tracking metrics, and generating analytics reports. It reduces workload and enhances efficiency with minimal wastage of the marketing budget. Here is a list of the top AI powered digital marketing tools to use in 2025. These can help you stay ahead of the competition.

1. Semrush for Organic Traffic

The SaaS platform is used by businesses to increase their online visibility by making their website more search engine friendly. The AI powered tool offers precise keywords for content optimisation by identifying the right search terms related to the article topic. It analyses the website and offers suggestions for better SEO through the use of optimised and readable content with the right volume of keywords. It evaluates existing strategies and suggests customised improvements, similar to what is offered by Gold Coast web design companies. Other AI enabled tools that can be used for SEO include ChatGPT, Surfer SEO, Google Gemini, etc.

2. Buffer for Social Media Management

Businesses that adopt Buffer for social media management can rest assured about maintaining a prominent presence on social channels. The all inclusive tool helps create content for posts and schedule them for the right time according to the calendar and higher viewer response time periods. The tool can identify the right tone, voice, and creativity to be embedded in the posts to grab the attention of the targeted customers. It offers an analytics feature to track the success rate of the posts and helps to refine them for better engagement.

3. Canva for Creating AI Images

Earlier, creating images from scratch took a lot of time for professionals in web designing Gold Coast. However, they can now create original and imaginative graphics in minutes with the help of Canva’s AI. It allows editing photos and its Magic Media feature helps create images from prompts given by the user The same feature can be used to create videos that are as visually appealing as those captured by a videographer. Designers can use it to resize images for every channel and create interactive elements through code snippets.

4. Influencity for Influencer Marketing

Influencer marketing is highly relevant for businesses that want to increase their reach through social media. Influencers have massive followings and are regarded as thought leaders in their respective domains. They can sway opinions, increase conversions, and boost brand awareness quickly. With Influencity’s AI features, businesses can identify influencers in their industry and check their following to partner with them for promotional content. The AI powered tool also aids in email generation, content optimisation and performance analysis, making it highly beneficial.

5. Veo for AI Based Video Marketing

Most web designing professionals in Gold Coast are using Google Veo for AI generated videos that look like real life. An entire movie can be made using the tool without the need to shoot with real actors or build massive sets for backdrops. The generative video model can help achieve cinematic excellence with just text prompts. It makes video marketing effortless for businesses in the era of high demand for short form video content. They can instantly product reels for social media that are consumed in large volumes.

6. Google Analytics 4 for Insights

The most vital use of AI in digital marketing is predictive analysis, which helps businesses target audiences with a higher interest in their products. It helps in creating customised marketing campaigns and reducing customer churning. It identifies changes in audience behaviour that enable businesses to check for problems and eliminate them. Additionally, they can get tailored insights for their business based on their digital marketing goals. They can track website traffic, conversion rates, bounce rates, and audience engagement levels. The data collected through GA4 can be used to evaluate marketing performance and success rate.

7. Jasper for Content Creation

Jasper AI is highly recommended by Gold Coast web designing experts because it is an all-inclusive marketing tool that offers optimised articles, blogs, and social media posts. It can be used for email marketing, creating ad campaign copy, generating images from prompts, developing schema markup and much more. The most intriguing part of its abilities is the maintenance of brand consistency throughout marketing efforts. It can be integrated with Zapier to automate marketing tasks and make them effortless.

Wrapping Up

Digital marketing encompasses a wide range of activities that span multiple channels and include various content formats. The marketing team must post, schedule, and manage content across various channels to ensure consistency and visibility. The AI powered tools mentioned above help make these endeavours effortless and highly efficient.